Is it Worth Turning my Book into an Audiobook?

publishing worth it Nov 08, 2020

Audiobooks are a growing segment of the digital publishing market. Listeners access audiobooks on devices like tablets and smartphones.

The pros

  • It can broaden your base of potential readers; audiobooks are great for people with reading difficulties or vision impairments.
  • Listeners can access your audiobook while they are driving or doing other tasks; according t the latest statistics, the average Australian now spends 93 minutes driving to and from work each day. Listeners can also access audiobooks when they’re at the gym or out walking, they don’t need to be stuck in front of your book to enjoy your content.
  • Audiobooks don’t require any physical storage space like print books do.
  • They’re durable and environmentally friendly, unlike print books.
  • Your listeners can access your audiobook in bed with the lights off, so they won’t disturb their partner like they would reading a print or e-book. 
  • They can bring your book’s characters to life.
  • Your listeners will know exactly how much time they need to allocate to finish your book. With print and e-books, they can only estimate the amount of time they’ll need to read your content. 

The Cons

  • They can be expensive and time-consuming to record.
  • You may need to adjust some wording in your book to make it suitable for audio.
  • They are technology dependent, your listeners will need to have access to appropriate devices and apps.
  • It can be easy for listeners to get distracted and miss important parts of your story.

What’s Involved with Recording an Audiobook?

The general rule of thumb us that recording an audiobook takes about twice as long as it would take you to read your book. You need to allow for bloopers and editing in the recording process to ensure you end up with a high-quality end result.

There’s also several other important considerations:

  • You need to be an impacting reader if you’re going to read your audiobook yourself. You need to be able to read your book with appropriate expression and tone so you can do justice to your content. If you can’t, it might be worth hiring voice over talent, but there will obviously be a cost in doing that.
  • You’ll need to involve other readers if you have multiple characters in your book. You can’t voice every character yourself, otherwise it may leave your readers confused.
  • You need to decide whether to record your audiobook yourself or whether you should get an audio producer to record it for you in a studio. If you’re recording at home, you’ll obviously need some recording equipment. If you use an audio producer, there will obviously be a cost, but you might end up with a higher quality audiobook in less time.
  • You’ll need to make sure you record your audiobook in the file format specified by your audiobook distributor.